Yellow Pages Group Launches Developer Program to Provide Funding and Support for Mobile Entrepreneurship
Today, Yellow Pages Group announced their YellowAPI Developer Program designed to inspire and help mobile application developers and entrepreneurs. The program will encourage development across all platforms including iOS, Blackberry and Android, providing funding and access to internal YPG resources such as consultation on design, quality assurance, legal guidance and technical assistance.
“Entrepreneurship in Canada has long been a focus of ours as we’ve been helping small and medium-sized business grow through our marketing solutions. With the YellowAPI Developer Program, we continue to foster small businesses and also help drive forward local search innovation,” said Stéphane Marceau, Chief Marketing Officer at Yellow Pages Group. “It’s also a natural extension of our existing business model to extend the reach of our advertisers by feeding our listings to up-and-coming apps developed using our public platform at YellowAPI.com.”
YPG has been very involved at a grassroots entrepreneurial level hosting and sponsoring hackathons. This came after the launch of their API, put in place to encourage more development on their platform. The hackathons were a huge success, and now four participants from those hackathons are in the first five YellowAPI Developer Program members. The first five members should be rolling their apps out in the coming weeks:
- Reservely: An automated text to voice (speech) restaurant reservation system
- MoodFood: A restaurant discovery app based on users’ moods of the moment
- Rendezview: A social meet up and recommendation app which suggests convenient meeting locations for friends
- FinishMyBasement: A home improvement tool guiding users through the steps of renovation and provides contractor recommendations
- DealScanr: A shopping app devoted to locating the best deals near a given location
YPG is fast becoming one of the major Canadian platforms for mobile (and web) developers. They have over 1.5 million verified and updated Canadian business listings and opportunities to monetize through advertising and partnerships.
For more information on the YellowAPI Developer Program, visit: www.yellowapi.com/devprogram.
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