Tynt Acquired by 33Across

January 25, 2012 9:01 am 2 comments

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tynt logoTynt was started in Calgary, and then moved significant operations to San Francisco. The company was founded by Derek Ball. Today they’ve announced their acquisition by social ad targeting company 33Across.

Tynt was funded in part by Montreal-based venture capital firm iNovia Capital.

Terms of the transaction were not disclosed. According to Crunchbase, 33Across had raised $9M total. Tynt had raised $11.9M. Along with iNovia, other investors in Tynt included Panorama Capital, Greycroft Partners, Metamorphic Ventures, AVAC Ltd and W Media Ventures.

Tynt gained huge popularity amongst publishers with their tool for tracking copy & paste actions. Whenever you’d copy and paste from a site using Tynt, it would include an attribution. More importantly, the copy and paste data helped publishers understand what readers really enjoyed and shared, it provided a lot of insight into readers’ interests and also their intent (around things like search.)

Techcrunch reports that the entire Tynt team will join 33Across. 33Across is a data aggregator that analyzes what it calls the “Brand Graph” for individual companies, identifying potential loyal customers based on their connections and interests.

Related posts:

  1. Airborne Mobile Acquired by Cellfish Media
  2. iNovia Continues Funding for UK-based TagMan
  3. iNovia Capital Invests in UK-Based TagMan
  4. iNovia Gets an Exit with Oggifinogi Selling to Collective
  5. iNovia Capital Adds Two New Team Members – Geoff Judge and Kevin Swan
  • http://chrisarsenault.wordpress.com/ Chrisarsenault

    The combination of #33Across & #Tynt makes them one of the highest qualitative social data aggregator in the market, which in turns means better interest graph and better brand graph to optimize content delivery. We are excited about the huge potential of the combined Company.

  • http://www.facebook.com/alainkinwong Alain Wong

    Very cool. I remembering reading about Tynt two years ago. Congrats to the iNovia team on the exit!

  • http://nextmontreal.com/inovia-leads-1-5m-series-a-funding-in-media-armor/ iNovia Leads $1.5M Series A Funding in Media Armor

    [...] partner with top investors in the US. iNovia and Greycroft have done a lot of deals together: Tynt (acquired by 33Across), Babble (acquired by Disney), Oggifinoggi (acquired by Collective), TagMan, Resonate Networks, [...]