Acquisio Acquires ClickEquations from Channel Intelligence

by NextMontreal on December 21, 2011

AcquisioAcquisio has just announced the acquisition of the ClickEquations search marketing platform from Channel Intelligence (CI). They’ve also entered into a strategic alliance with the company. Acquisio most recently raised $12.1 million in a Series B financing back in August, 2011.

Channel Intelligence (CI) helps manufacturers, retailers and agencies sell more products and outperform online. The company was founded in 1999 and now tracks nearly 15 percent of online transactions in the United States and drives $2B annually in referred sales for their partner companies.

Acquisio will now manage the operations and delivery of the ClickEquations brand of search marketing platform services. Integration of the ClickEquations intelligent search solution with Acquisio’s media platform will enhance the company’s search marketing and advertising service offerings with the addition of many unique features and powerful tools that were designed for search marketing experts.

Beyond the acquisition, a strategic alliance was also created in which clients of both companies will benefit from combined e-commerce solutions that represent a vast improvement in terms of key functionality, expanded feature sets and improved service levels.

Acquisio’s clients will further leverage the strategic partnership for their clients by expanding its platform for agencies with the support of CI Shopping Engines and CI Product Search solutions.

Channel Intelligence will leverage the search, social and display advertising services from Acquisio to further enhance their CI Product Search offering. As a result of the alliance, Acquisio will immediately begin work on integrating some of the search-focused functionality currently available on the ClickEquations platform. ClickEquations clients will now be managed and supported by Acquisio and will have access to all Acquisio services.

You can read the full announcement here: