From the creators of Get Me Listed comes Sweet IQ, the new fully integrated location-based marketing platform that expands upon Get Me Listed’s original local search optimization software by adding brand and opportunity monitoring and tying it together with customer engagement.
Mohannad El-Barachi, CTO, Michael Mire, CEO, and Ravdeep Sawhney, CPO, founded Get Me Listed in 2010. The original platform was primarily for local search optimization for Google Places. However, in anticipating the continuing convergence of search engine, social, local, and mobile marketing channels and working with customer feedback, they expanded upon Get Me Listed and created Sweet IQ.
Sweet IQ simplifies location-based marketing campaigns across search engines, social networks, and mobiles apps. The platform is divided into three key areas: the presence module tells you where the venue has local listings and where the marketer needs to build more; the visibility module offers recommendations based on brand and opportunity monitoring through social networks and review sites; and the engagement module prompts marketers to convert customer opportunities into in-store sales.
Sweet IQ was developed to enhance the performance of venue-based marketing campaigns, all from one centralized, user-friendly dashboard. It uses machine learning algorithms to provide marketers with actionable recommendations that can be implemented directly through the platform.
Mire states, “The local marketing landscape is notorious for its fragmentation. There are so many different channels that need to be managed and few channels talk to each other. It’s almost impossible to get a complete picture of your venue’s performance across search, social and mobile. For organizations like chains and franchises, the problem is even bigger because they need to aggregate all of this data for hundreds or thousands of locations.” Sweet IQ foresaw the market opportunity and stepped up to the plate to solve this massive problem. “We help these organizations increase their venue presence, manage brand visibility, and drive engagement through a fully integrated platform.”
Sweet IQ will be at TechCrunch Disrupt NY, in the Startup Alley on May 21, 2012. While Mire and Sawhney will be present to unveil the Sweet IQ recommendation platform, the official launch of the full suite will be at the LBMA Montreal – Monetizing Location-Based Marketing forum and networking event on June 7, 2012, where Get Me Listed will officially become Sweet IQ.
About Sweet IQ
Sweet IQ, formerly Get Me Listed, is a fully integrated location-based marketing platform. It collects and analyzes data to provide actionable recommendations to increase brand presence, manage visibility, and drive customer engagement into in-store sales. Sweet IQ was developed to respond to the needs of multi-venue marketers who deal with diverse and fragmented local marketing streams, such as local listings, mobile apps, and social media, to create and manage centralized and simplified marketing campaigns.
For more information, please visit our website at SweetIQ.com