AskMen, a division of IGN Entertainment and the largest men’s lifestyle site in the world, is looking for a Subscriptions and E-commerce Business Manager.
Reporting to the Director of Marketing and Business Development, the Subscriptions and E-commerce Business Manager will lead the business operations of AskMen’s city newsletter product, as well as the expansion of AskMen’s e-commerce revenue (online product sales). This opportunity affords the right candidate a rare opportunity to work for a Montreal-based international media site on projects of critical importance to its future growth.
AskMen is based in the exciting Plateau area of Montreal, with a young and vibrant staff: we work hard and play hard. We celebrate our success, but don’t accept complacency. We are a large media company that still thinks and operates like a startup.
Responsibilities
Responsible for the success of AskMen’s newsletter product, including:
- Management of the soon to be launched “Acquire” deals channel and all other e-commerce opportunities that help drive non-ad revenue (products, books)
- Management of the business operations for all of AskMen’s email newsletters
- The creation of dashboards and success metrics for e-commerce and newsletter initiatives
- Working closely with the newsletter editor to ensure the proper voice and content mix in each city newsletter
- Working on partnerships that help drive subscriptions
- Working with the sales team on collateral and sales strategies
- Working with product team/marketing on re-engagement tactics and optimization of registration flow
- Periodically, the Subscriptions and E-commerce Business Manager will be assigned other partnership projects focused on building site traffic and the AskMen brand
- Building up non-newsletter e-commerce offering on the site and maximizing revenue streams from product sales (books, grooming products, etc)
- Periodically, the Subscriptions and E-commerce Business Manager will be assigned other partnership projects focused on building site traffic and the AskMen brand
Requirements
- 2-3 years experience in email marketing, consumer e-commerce or online marketing
- Strong business acumen
- Metrics driven, with an understanding of Online analytics tools, like Google Analytics and Omniture
- Undergraduate degree in a relevant field
- A strong editorial sensibility (great writing skills don’t hurt)
- Not afraid of a Telephone
- An interest in Men’s Lifestyle publications helps
Desired Traits
- Great organizational skills
- Positive attitude
- Creativity and initiative
- You are doer, not just a thinker
- Entrepreneurial spirit
What We Offer
- Competitive Salary & benefits
- Casual, fun, work environment
- An opportunity to learn everything there is to know about online media
- An opportunity to work with a who’s who of startup and tech companies
- A chance to work with some of the smartest people on the web in NY, LA, SF, London and Sydney. And we do mean smartest.
- Three weeks off a year
- Annual performance reviews and increases, we take these seriously
- Fantastic work environment in Plateau with a view to make your friends’ envious
- Unlimited world class espresso
- Access to Montreal Canadiens season tickets, especially valuable when they are winning
- Access to the many activities and perks AskMen organizes, though as the rookie you might be carrying the luggage and bbq accessories
AskMen’s sheer size (20 million uniques a month) means your work will have immediate impact with a large scale audience immediately. Most of all, despite AskMen’s size, we operate as a start-up, with very little hierarchy, minimal bureaucracy, and a highly entrepreneurial atmosphere. But if we need to we can tap our big brothers across the News Corp. organization. Best of both worlds.
If this sounds like you, and you don’t have an irrational fear of positive, game-changing career moves, then please contact us today! Send your resume and cover letter to partnershipsandbd@askmen.com.
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