Wajam Places Brings Friends’ Location Info into Search Engines

by admin on September 6, 2011

Wajam has been very busy of late adding new functionality. In June they announced Wajam Everywhere, which brought the social search product onto a variety of new sites beyond search engines. Last week, they announced Wajam Places, which brings location data from your friends into the search experience.

Here’s a screenshot of Google. The Wajam Places data shows up in the right sidebar.

Wajam Places

Wajam Places shows you location-related results from your friends whenever you search online. You’ll find:

  • friends who LIVE in the city you search for
  • places that your friends have LIKED in this city
  • places your friends have CHECKED-IN to
  • PHOTOS taken by your friends at this location

Here’s a video explanation of the feature:

This sort of searching could be useful in cases when you’re looking for local recommendations: restaurants, hotels, etc. As much as there are specific sites and mobile apps designed for individual use cases (like restaurants), a ton of people still go to Google (or other search engines) and check there first. Wajam Places adds a layer of personalization to generic results.