Twitter recently announced a new feature that makes this a reality. The t.co URL shortener — similar to those from bit.ly, awe.sm, and tinyURL — might seem like a relatively small addition to the company’s offering. But it’s a massive power shift in the world of analytics because now Twitter can measure engagement wherever it happens, across any browser or app. And unlike other URL shorteners, Twitter can force everyone to use their service simply because they control the platform. Your URLs can be shortened (and their engagement tracked by Twitter) whether you like it or not. — Why Twitter’s t.co is a game changer
The secret among those who have poked around EPUB, the open specification for ebooks, is that an .epub file is really just a website, written in XHTML, with a few special characteristics, and wrapped up. It’s wrapped up so that it is self-contained (like a book! between covers!), so that it doesn’t appear to be a website, and so that it’s harder to do the things with an ebook that one expects to be able to do with a website. EPUB is really a way to build a website without letting readers or publishers know it. — The line between book and Internet will disappear
Two very interesting glimpses into what’s around the corner.