Localmind Declared Best App at SXSW by Robert Scoble

The interactive part of SXSW is now complete, and Localmind received incredible buzz and kudos from some of the tech world’s elite. That buzz was fuelled largely by Robert Scoble who declared Localmind the best app he’d seen at SXSW. Other media including GigaOm, Business Insider and The New York Times have also covered Localmind.

Here’s the video interview with Scoble and Localmind founder, Lenny Rachitsky:

The best line in Robert Scoble’s post is this: “It’s like Quora and Foursquare got together and had a baby.”

Localmind lets you ask questions of people that are checked into locations (through Foursquare, Gowalla and Facebook). It’s currently available on the App Store and via the Web.

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Startups – Get out of your ivory tower and iterate!

I wanted to share some of my market positioning experience with two Montreal startups: Smartbox Software(Internet sold plugin) and Solabs (a classic enterprise level application). Although their target markets and entry strategies are quite different, I believe the steps to achieve business success are very similar.

Having a great idea is exhilarating. Transforming this idea into a thrivingbusiness is even more satisfying. A common belief about starting a new business is that you need to devise

a comprehensive market study for your idea. You then start researching the market data (on the Internet and from other sources) that will support your idea. Your aim is to achieve a comprehensive view of your prospective client and the needs you can fulfil.

Why are iterations expected in software development and not in market positioning?

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